Polette Mobile App
A digital tool made for altering and processing the image with randomized pixel displacement which can generate infinite variations of the photography creating an original and artistic version of the promted image.
Available in
App Store, Google Play Store
Platform
Magento, iOS, Android, Figma
Type
AR, Mobile App design
Client
Polette
Date
03.2021
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Vision
To bring a real-life shopping experience into a mobile e-commerce platform and improve the conversion rate by tailoring its user experience.
Scope
In times of COVID-19 pandemic (when the online shopping took over even more) it was necessary to change the initial deadline. Based on the general user needs and stories alongside with the company’s needs, in the end, the scope for first release was reduced to the onboarding process, homepage (with limited functionality), the product catalogue with filtering and sorting system, and the product page.
Research
Research process was divided into user and market research. As polette's physical showrooms were a big part of marketing strategy, I looked into main aspects of real life shopping that together create the experience and searched for aspects that i could connect and integrate into the new app. The research consisted of naturalistic observations, interviews, desk research and competitive analysis.
Key UX Factors
Activation - Stimulating customers into purchasing more products
Learnability - Utilising known interactions for Try-On feature
Ease of Use - Making the interface easy to understand
Metaphor - Bringing the real-life shopping experience into digital platforms
Try - On Feature: Use case flow
Results
Developing the mobile application was a huge success for Polette. It has increased their online sales, improved the digital presence and helped the company with their zero-stock business model which was achieved through connecting the app with their showrooms and allowing for online in-store purcheses.In addition the Try-on feature was a huge success making the difficult process of choosing the right frames for each user a much easier and intuitive experience.Application met with great reviews both on App Store and Google Play. With over 2,5k reviews it achieved a 4,7 rating.
