UX Strategy
My redesign strategy focused on balancing clarity with information depth. I approached this through three main UX principles:
1. Hierarchy and grouping
I redesigned the layout to group related data into visual modules. Address, contact, activity, and financial insights are now cleanly separated with clear labeling and logical positioning. This reduces visual friction and speeds up scanning.
2. Prioritized visibility
Critical KPIs are now surfaced using a color-coded summary section, showing metrics like overdue payments, order volume, and completed visits with immediate at-a-glance readability. These blocks are prominent, consistent, and highly scannable.
3. Action-first flow
Frequently used actions (like adding documents, editing client info, or accessing contracts) are now displayed using icon-based buttons, grouped by function, and placed where they naturally align with the relevant content. This allows users to act in-context without scanning the entire screen.
UI and Visual Improvements
As part of my role, I redesigned the full interface visually to reflect the improved UX logic. I used a system of clearly defined visual styles, adjusted typography, and responsive containers.Key visual changes included:
Cleaner layout with more breathing room and white space
Icon system redesign for higher clarity and meaning
Graphical data representation for historical performance (e.g., visits, orders)
Modernized styling to support long-term scalability
Outcome
Although I was not involved in the development or release phases, my work provided the company with a complete design handoff, including:
A Figma prototype of the redesigned application screens
Annotated design documentation outlining user flow logic and visual behavior
Recommendations for component implementation and UI consistency
A system-ready visual language for future development phases
Reflection
This project demonstrated the impact of UX in complex enterprise environments, where efficiency and clarity directly affect business outcomes. My redesign turned an overloaded interface into a structured, goal-oriented tool without removing any critical functionality.
Key takeaways:
High-density data can still be clear - when hierarchy and structure are applied correctly
Hierarchy, grouping, icons, and layout spacing can dramatically speed up decision-making
In B2B systems, every second saved in task execution matters